Sustainable Business Went Mainstream in 2021

28-12-2021 | HAVARD BUSINESS REVIEW

How do you know when something becomes the norm? Trends in corporate sustainability have been mostly consistent — an expanding climate crisis, lightning-speed growth in clean tech, rising pressure from many stakeholders, and more. But I generally felt a sense of, “these trends are growing and will be dominant…someday.” In the past year, however, “someday” seems to have finally become “today” — and there is no going back.

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