Your CSR Strategy Needs to Be Goal Driven, Achievable, and Authentic

8-10-2021 | HARVARD BUSINESS REVIEW

We are in the era of impact investing and big pledges as companies step up to tackle the toughest environmental and social issues of our time. GM has vowed to be carbon neutral by 2040, Apple is investing $100 million in their Racial Equity and Justice Initiative, and Target plans for 100% of its owned-brand products to be designed for circularity by 2040. These types of commitments are critical because big problems like climate change and inequality require big, systemic solutions.

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