5 Reasons Your Employees Don’t Understand Your Company’s Vision


Leadership teams often spend hours wordsmithing their business’ vision, mission, and strategy, only to hear employees complain, “We don’t have a north star.” Executives are often surprised by this feedback of a lack of an aspirational vision and immediately spend more time trying to craft the perfect statement. This mistaken approach makes scant progress in clarifying their people’s perception of a clear path forward.

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