5 Reasons Your Employees Don’t Understand Your Company’s Vision
HARVARD BUSINESS REVIEW
Leadership teams often spend hours wordsmithing their business’ vision, mission, and strategy, only to hear employees complain, “We don’t have a north star.” Executives are often surprised by this feedback of a lack of an aspirational vision and immediately spend more time trying to craft the perfect statement. This mistaken approach makes scant progress in clarifying their people’s perception of a clear path forward.