These CEOs are Making Reputation Headlines
The annual CEO RepTrak® study by Reputation Institute measures the reputations of global CEOs. The study analyzes the most highly-regarded and familiar global companies across the world’s 15 largest economies. CEO RepTrak assesses CEO reputations in comparison to their peers, as well as the relationship between a CEO’s personal reputation and the reputation of his or her company.
A key part of the research is to explore learnings from individual CEOs, ranging from those facing reputation risks to those who are leading with ethical, responsible behavior.