Heading into 2019, reputation is proving to be more salient than ever to long-term corporate success. And more companies are seeing the light and investing in their reputations—either in response to embarrassing and costly scandals or from their own foresight.
Here’s why corporate reputation will be even more relevant in 2019.
The “move fast and break things” sector has realized that reputation matters. For the past decade and a half, tech companies like Facebook, Uber, and Airbnb have channeled the gung-ho spirit of Civil War-era naval officer David Farragut: “Damn the torpedoes, full steam ahead!”