What is the Reputation Economy?
REPUTATION INSTITUTE
If you want to know what the reputation economy is, check your company’s reviews on Glassdoor or Yelp, check your organic audience engagement on social media, check your call center’s customer satisfaction scores.
Fans of Netflix’s Black Mirror who caught the season three premiere episode, “Nosedive,” (an eerily spot-on satire) know the potential future state of how perception can dictate the rise and immediate fall of a person (or company’s) reputation.
While digital reputation is part of this, the reputation economy is predominantly controlled by far more influential, and perhaps complex, factors — having a meaningful corporate purpose, becoming an employer of choice, managing data privacy, and other key reputation macro-trends (Download our data and insights to access!) are what determine if the people who matter most to your business trust you.
